Velva Sheen

Background

Local custom clothing retailer identified they were not meeting their sales goals and wanted to add additional retail locations. 

Goals

• Improve sales to support their retail locations and corporate offices in the greater Cincinnati area
• Improve profit margins

Services 

• Total package of services included: image development, graphics and prototype design for interiors, staff training and documentation of existing facilities
• Seasonal game plans, graphic design and signage
• Training sales and merchandising staff 

Results 

• Identified product profitability and sales, corporate objectives, work flow, and customer traffic flow. 
• Identified and re-allocated space based on most profitable products currently offered (transfer area)
• Grouped merchandise in store based on age bracket ease for shopper to find what they want quickly
• Created feature walls for each group of merchandise
• Developed and rolled out image package into signage that is easily changed in the store
• Color schemes based on primary and neutral colors so merchandise really POPS 
• Existing fixtures were inventoried, refurbished and reallocated