Velva Sheen


Local custom clothing retailer identified they were not meeting their sales goals and wanted to add additional retail locations. 


  • Improve sales to support their retail locations and corporate offices in the greater Cincinnati area
  • Improve profit margins


  • Total package of services included: image development, graphics and prototype design for interiors, staff training and documentation of existing facilities
  • Seasonal game plans, graphic design and signage
  • Training sales and merchandising staff 


  • Identified product profitability and sales, corporate objectives, work flow, and customer traffic flow. 
  • Identified and re-allocated space based on most profitable products currently offered (transfer area)
  • Grouped merchandise in store based on age bracket ease for shopper to find what they want quickly
  • Created feature walls for each group of merchandise
  • Developed and rolled out image package into signage that is easily changed in the store
  • Color schemes based on primary and neutral colors so merchandise really POPS 
  • Existing fixtures were inventoried, refurbished and reallocated 
Design Evolution Group Velva Sheen Project
Design Evolution Group Velva Sheen Project.
Design Evolution Group Velva Sheen Project.
Design Evolution Group Velva Sheen Project.

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